How To Be a Fitness Influencer & Get 260K YouTube Subs + 23M views
with Millionaire Hoy
If Youtube is something that you’re wanting to learn more about, you must watch this video.
Millionaire Hoy, which is his real name, was able to differentiate himself and create this as a full time career and income stream for himself that has enabled him to give a talk at Google, featured creator multiple times and be one of the top fitness influencers on the channel.
How he started? How he was able to stand out in such a competitive market, especially on youtube? What has enable him to do it, specifically having a Youtube channel?
He has a background in graphic design because he loves being creative and doing stuff like that. But after he has been hospitalised, he decided that he wants to spend time with his family and wanted to do something positive in Chicago. He started trainings and discovered fitness for himself. So because of Chicago and the crazy weather there, he started finding a way to help people when he couldn’t be outside and do a bootcamp. He started creating Youtube workouts, for days when it rains, wherein he was able to reach more people and give more access to fitness.
What are his tips for people who are just getting started, busier, or running into budget problems, so that they can overcome those hurdles and still create the type of success that he has created? What strategies he used to get one step ahead and create a clothing line and other merchandise? How he’s providing added value in getting people out of the Youtube platform into his other communities and getting them to know about the other opportunities that are available for them? Talking about efficiency, how was he able to upload two videos a day in 90 days?!
A bit about technical, cameras and lenses, because he’s filming full body workouts so he needs a very sharp sports mode. When it comes to sports and fitness videos, specifically, what’s his favorite camera and what type of lens he likes to use?
What does he love about being a video influencer? Well, the thing he love most is connecting with people all over the world.
“I think where we are right now, where technology is an absolute beautiful thing to do. BE MORE HUMBLE AND APPRECIATIVE OF THE THINGS WE HAVE.” -Millionaire
Best of luck to everybody out there, start doing your thing!
How did Sterling Alexander Griffin helps coaches create a full-time income in just 90 days online using video? Watch this.
Sterling is the founder of the Wealthy Coach Academy which turns online coaches into 6 figure business owners within 90 days or less. In this video he tells us that the primary method that he’s teaching people to use, is neither Facebook Ads nor fancy website but ‘organic story based marketing’. Sounds fancy, right?
What are two things that help us separate him from the pack? Because he have had massive success, especially last year, and he’s crushing it! What he loves about being a video influencer? What makes him different?
According to him, it’s not just investing with an individual mentors to learn what they know but to invest and being a part of groups where you’re on bad asses. Surrounding himself with other people who are also on the path and willing to invest in themselves. And also, hiring and investing in mentors so that he doesn’t have to waste time trying to figure it out on his own.
There is one central thing that he wants people to take away, beyond just the idea that “If I want to go far, I need to do it with a mentor. I need to do it with a community. I need to get supported, because the most damaging beliefs in business is ‘Im gonna do it all myself’. One principle that he thinks is important, especially for video, is that if you want to stand out “BRING ENERGY!” Show your passion on camera, that you’re happy and excited to be there. If you show energy, passion and love..one more will follow.
“Find a ritual. Find a process, that hypes you up and gets you excited, because when you get excited about what you’re talking about other people will be excited with you and when there’s joy attached to your presentation, then people will follow you and they’ll buy from you so much more. They want to be around your energy!”– Sterling
We all have something special to share with other people. We can do it. If Sterling can do it, I can do it, so can you!
Wondering how van lifers make money or how to live van life making money? Watch this.
Learn how 40 Hours of Freedom (van life influencers), Sara James (aka Sara Germain) + Alex James, made $5k JUST from Instagram Stories in one month, plus got: – 4.7 Million views on a recent FB vid, – 82k views on one SEO-targeted YT vid, – 4K new YT subs just this month alone, – and is making automated sales daily while living a full-time traveling lifestyle with her boo thang Alex James.
Well, a lot of you know her as my sister and from Super Sister Fitness but then she split of to pursue her true passion which is coaching and teaching people how to use the internet. Sara & Alex have been doing this for about 8-months, and she loves it because it’s what she really wants.
So, how did she earned over $5k on Instagram? Sara is the creator of Creator Academy. She has Instagram training, uses Instagram stories and earned over $5k! For her, there’s a big difference between posting a photo on your Instagram and using Instagram story. You have to remember that Instagram is a visual platform, so your images need to be high quality, because they’re building a brand and trying to attract people through that visual on their timeline so when people come and look at it, there’s a consistent overall theme and people totally understand what they’re doing, who they are, all of that stuff.
Now, on her Instagram stories, it is the best thing for her because you get to share your personality, you get to connect with people, they can direct message you and you can start that conversation. Once you hit 10k followers on Instagram you unlock a feature wherein people can ‘swipe up’ on your stories and check out your site. That was a big push for their business for people to get to know them by sharing their missions, sharing their stories, sharing how their passion to break people out of the 9-5 and live a life of purpose, passion to do what they want and experience life. They focus on the relationship upfront before they started like ‘pushing their business’ or talking about that at all.
“The riches are in the niches” – Sara
How can she give advise to people who are struggling with overarching topics such as self development, fitness, travel, etc., being able to reach a specific segment of that market? How she used Instagram stories to generate leads for her business? How to create quality in less of amount of quantity of stories? What are the specific examples of how she used that to generate leads? How they deal with competitors? Tips on how to be a video influencer, using Instagram stories or Youtube.
“Stop scrolling, start creating, start living the life that you want to live and you will attract those people into your life. CREATE DON’T CONSUME” – Sara
Wondering how to make passive income? Watch this video.
Bryan Casella shares how he went from broke to millionaire in just 4 years by generating passive income online.
He’s been in Real Estate for more than 4 years, doing a lot of stuff on Youtube and used these to open doors to create multiple strings of income. He’s all over the place and basically a self-made genius!
What does it take with his mindset? How has that help benefit him and be able to create this wealth and abundance for himself? Were there any bugs, programs, mentorships or any people specifically that stand out to him in solidifying that mindset?
What did it take for him to go from ‘Oh I have all these money, I better go spend it’ to shift out to a mindset that’s long term strategy of true freedom and abundance? What are the passive income strings that he’s creating and have created to help himself do that?
PICK SOMETHING & BECOME AN EXPERT AT IT! – Bryan
And his advise for the people, if he had to start all over with nothing built at all, what would he start with? Are there any starter tips that he would want to share with someone who’s just getting into this passive income online world?
So, if you’re wanting to step out of your shell, share your individual expression, become of master of your craft and really step out onto the stage of the internet of running your own business or maybe getting into real estate or working on these things with money management so that you can create and not consume. Create your own freedom and your own lifestyle! Bryan would be a great person to look to, he mentioned a ton and ton of things that can help you get into practice of learning from people who have have already done what you’re trying to do.
If money management is important to you, you want to create financial abundance, WE WANT YOU TO COME WITH US!
The Handy H1 Recorder handheld mic can be hooked on top of your camera or set up on a tripod, and it also has a hookup to add a lavalier micas well which I recommend for talking/interview style videos. I like this mic because it is compact and portable, yet still affordable, making it one of the best starter mics out there.
If you don’t need a handheld mic (i.e. you plan to place your camera in ONE spot very close to you, and you will NOT be moving around) then you can get away with using the Rode VMGO.
It can record multiple audio tracks at once (4 total) and the processor inside is much better which will give you even better quality. Depending on how many people you need to record sound on, you’ll also need to get 1-4 of these lav micsif you intend to do interview-style videos, but keep in mind that these are NOT wireless receivers so you’ll have to be pretty close (and attached) to the recorder while filming.
If you don’t need lav mics, you can simply set the recorder up on top of your camera or on a tripod, using the built-in mic feature on top.
This is the best combo I’ve found, but it’s expensive. In this kit you get the Zoom H4N Recorder AND the wireless Sennheiser receivers (clip-on mic packs your subjects can wear and move around easily with) and the audio quality of these mics is superb.
Brand Yourself Consistently Across ALL Your Platforms
Listen up, because this one’s a biggie! Let’s say your name is “Joe Smith” and you start making videos. People start watching them, but not many (yet)…
How annoying is it going to be for your tiny audience to find you on other platforms if:
your Facebook name is Joe Smith Junior,
your Instagram handle is @joe_does_life44721, and
your YouTube channel name is Joe’s Thoughts On Things In The World?
This is a silly example, and I doubt someone would ever be that dumb about branding (lol) but I share this to help make this concept crystal clear for you.
It’s incredibly important to brand yourself simply and consistently across all your platforms, even if it means you need to modify your name and/or handles to fit the bill.
When my sister and I started Super Sister Fitness, we wanted our brand to be called “The Super Sisters,” but that domain name was taken.
Believe me, we weren’t thrilled about it! But because we know how important brand consistency is, instead of settling for having a ton of different handles on our social media platforms, we just changed the brand name itself.
Changing our brand name from “The Super Sisters” to “Super Sister Fitness” allowed us to secure the same handle on Instagram, YouTube, and Facebook — you can now find everything simply @supersisterfitness.
This means that our audience doesn’t need to scramble around or search forever to find us online.
And, using one consistent handle also helps boost your organic SEO.
If people are searching consistently for ONE name (as opposed to 3 or more), you’ll start to climb the organic search ranks faster, especially on Google, YouTube and Pinterest — which are currently the largest search platforms on the web.
When it comes to branding, simplicity is the name of the game. Remember this K.I.S.S. rule — Keep It Simple Sassypants!
Pick 1-2 Platforms at a Time, Learn
About Their Algorithms and FOCUS
I see far too many people out there trying to:
Be everything to everyone
Post every day, on every platform
Spread themselves across the entire internet, reaching way too wide, way too soon
What ends up happening is they get burnt out, they don’t get the results they’re after, and they usually end up giving up.
Don’t be this person!
When you consolidate your efforts to focus ONLY on building 1-2 platforms at a time, not only does your time become more organized, your message becomes more potent, your reach and engagement increases, and your growth increases faster too.
When it comes to choosing platforms, I HIGHLY recommend starting with platforms that DO NOT have a 24-hour turnaround time. What do I mean by this?
Facebook, Instagram, Snapchat and similar time-bound platforms are NOT a great place to start building your audience. Why? Because these platforms all have a 24-hour timeline feature that will basically render your content useless after the first few hours, unless it goes totally viral right away.
The algorithms on these time-bound platforms are set up to filter people’s content from other users unless they’ve recently engaged with you, or unless the content is instantly popular.
It’s much better to focus your energy on a longer term strategy, using search engine optimization as your friend. I recommend starting with your own website first, and building up your YouTube channel (YouTube is the 2nd largest search engine in the world) and Pinterest account (especially if you’re trying to reach women).
Remember too — not everyone is going to like you. The same applies to each platform — not every platform is for every person or brand.
If there’s one platform you really don’t like (for me, it’s Twitter), then don’t even bother using it! The goal here is to make sure you are effective, but also enjoy what you’re doing, because otherwise you’ll give up before you get anywhere.
Focus your time on the 1-2 platforms that you most resonate with that also have the largest amount of your ideal customers on them.
For example, if I were trying to build a food blog and I wanted to help stay-at-home moms, I’d first start building up my Pinterest account with great content because Pinterest has a huge demographic of women, plus they’re already on there searching for the content I’m creating.
If I wanted to give a bunch of makeup tutorials for fashion-conscious females over the age of 18, I’d head straight to YouTube. If I wanted to do technology reviews for men, I’d stick to my website and focus on building up YouTube as well.
Go where your desired demographic is, consolidate your efforts there, and focus on creating USEFUL, HIGH QUALITY content that lasts (and will stay searchable forever).
PRO TIP FOR WORDPRESS USERS: Use the Yoast SEO plugin to help yourself get used to writing content with SEO in mind.
YouTube + Social Media Without Sales Strategy Means Nothing
The other big mistake I see people making is putting way too much emphasis on the number of social media likes + followers they have, and not nearly enough emphasis on their followup sales process and email funnels.
If you don’t have an email list and followup sequences set up yet for your community, you are MESSING UP, big time.
This should actually be the very first thing you do, before anything else.
You may hear some (unqualified) coaches out there telling you that “email is dead,” but I guarantee you it is NOT.
If you don’t have a mailing list yet, sign up for an account yesterday. Having a list is all about relationship building and being able to provide a ton of value for your prospects once they “raise their hand” to tell you they’re interested in what you have to say.
The other reason you want an email list is because it’s the only thing that you actually own.
Every audience you build on other platforms (like YouTube, Facebook, Instagram, etc.) can all disappear in an instant if those platforms decide to ban you or close down your accounts.
On the contrary, your email list is yours to keep – forever.
It is also the place where you can deliver your videos and announcements directly while you continue to add value and build trust with your audience. Email is one of the primary ways to form solid lifelong relationships with your audience (and soon-to-be customers).
Sometimes newbies get intimidated by email funnels, but listen — your followup sequences don’t necessarily need to be super complicated. They just need to help people connect deeper with you and get to know more about how you can help them.
Obviously just make sure you’re not spammy. People absolutely hate spam and if your emails suck, they’ll be just as pointless as an account that’s been shut down.
Quick rule of thumb – if you wouldn’t even want to read your own emails, then you’re probably better off not sending them.
Write emails people actually want to read. More on this later…
Cyber Security Is A VERY Real Thing,
So Get A Premium Password Manager NOW
I’ve seen people lose their entire livelihood overnight by ignoring this crucial aspect of becoming a blogger, internet business owner and/or video influencer.
You KNOW that hackers and scam artists also exist on the internet, so are you doing anything yet to keep yourself safe from theft or cyber attacks?
If not, let this be a HUGE word of warning to you. You can lose everything in an instant if you’re not using the proper online security.
You only really need 2 things to stay secure in this category:
A great Password Manager (I personally use Dashlane, but 1Password and LastPass are also good options)
To set up two-factor authentication on all your accounts (i.e. email, social media, banking, etc.)
If you don’t have two-factor authentication set up already on every single account you own (including BOTH your business and personal online or social media accounts), go do it right now. Yes, it takes a little while to do, and yes it adds an extra step (two-factor authentication means that any time a new device attempts to log in to your account, the software will send you a text message with a verification code you have to enter), but it is essential.
Skip this part and you’ll really kick yourself when the 12-year-old boy from some small town in Ukraine steals everything you worked so hard to build, and deletes all your content, replacing it with stupid memes that aren’t even funny.
I’ve actually seen this happen. Don’t let it happen to you.
BONUS TIP #6
Don’t Shoot Arrows Blindly Into Outer Space
When my sister and I started our blog, we did this for about a year and it was not only frustrating, it was downright naive.
Thinking you can just “figure it out” yourself is one of the biggest mistakes you can make.
You’ll waste time, money and energy spinning your wheels in the wrong direction.
The sooner you can admit that you don’t know what you’re doing, the faster you’ll grow. How?
Because in letting go of that mindset, you’ll get out of your own way. You have to spend money to make money — there’s no way around it.
Be willing to invest in yourself. Be willing to
know that you sometimes don’t know.
Hire a mentor. Hire a coach. Take a course. Join a support network.
First you have to LEARN before you can EARN.
Do not, I repeat, DO NOT shoot arrows blindly into outer space. You’ve been doing that already, and it’s not working for you. If it were, you wouldn’t have read down this far! 😉
If you’re ready to get involved, you can join the private Facebook support group here — this group is for up & coming video influencers who are ready to learn, grow and make money online using YouTube and other video platforms as their tool.
And since you made it this far, I also highly encourage you to join the comprehensive YouTube University course.
If you are facing a challenge in your life right now, or things don’t seem to be moving as quickly as you’d like them to…
Just remember, it is ONLY YOU who are responsible for where you are. And it is ONLY YOU who can choose to keep showing up, to keep practicing and expanding and fine tuning your skills despite whatever delays or challenges present themselves.