How do you make YouTube thumbnails that actually get clicks?
This is a great question that all YouTube marketers have.
What are YouTube thumbnails?
Thumbnails are extremely important on YouTube. Think of a thumbnail as having a “billboard” advertisement for your video.
If you have a good thumbnail, you automatically increase the odds that people click to watch your videos, not your competitor’s.
So how do you set yourself apart on YouTube using thumbnails?
How to optimize YouTube thumbnails
- Having high quality, simple and easy-to-read thumbnail images
Today’s office hours covers this question in detail, as well as provides 3 basic tips and some additional free resources you can use to make high quality YouTube thumbnails that actually get clicked on.
How To Make YouTube Thumbnails for Free
The best resource I’ve found for creating thumbnail templates for free is Canva.com.
You can set up a free account and save your designs as templates for the next time you need to design new thumbnails.
Trust me, this will save you a LOT of time in the long run.
Canva is great because you can also download free templates from professional designers (some for free, some for $1), so you get to take out the heavy lifting of designing your thumbnails yourself.
That’s especially useful for newbs, because you need your thumbnails to look very professional and simple and what better way to do that than by outsourcing that job to a designer without the designer expense!
I also like Canva because it allows you to save up to 3 fonts, as well as standard colors for your “defaults.”
This helps to save time long term, because you’ll be making lots of thumbnails during your YouTube career.
The easier it is for you, the better!
Here are some simple tips for making sure the thumbnails you’re creating are high quality, easy-to-read, and branded.
- Keep your channel branding consistent by sticking to the same 2-3 colors and 2-3 fonts
- Do not use more than 5-7 words max on your thumbnail images
- Use a relevant, eye-catching image that relates to the content of the video
- Title your .jpg or .png thumbnail image the same thing as your target keyword to help with video SEO
In this video, I also cover 3 simple tips for how to revive a “dead channel.”
These tips could also apply if you’re in the process of setting up a brand new channel and want to do it the right way.
Leave your questions in the group if you’d like to be featured on next week’s Office Hours live!
Thanks for watching!
How To Be a Fitness Influencer & Get 260K YouTube Subs + 23M views
with Millionaire Hoy
If Youtube is something that you’re wanting to learn more about, you must watch this video.
Millionaire Hoy, which is his real name, was able to differentiate himself and create this as a full time career and income stream for himself that has enabled him to give a talk at Google, featured creator multiple times and be one of the top fitness influencers on the channel.
How he started? How he was able to stand out in such a competitive market, especially on youtube? What has enable him to do it, specifically having a Youtube channel?
He has a background in graphic design because he loves being creative and doing stuff like that. But after he has been hospitalised, he decided that he wants to spend time with his family and wanted to do something positive in Chicago. He started trainings and discovered fitness for himself. So because of Chicago and the crazy weather there, he started finding a way to help people when he couldn’t be outside and do a bootcamp. He started creating Youtube workouts, for days when it rains, wherein he was able to reach more people and give more access to fitness.
What are his tips for people who are just getting started, busier, or running into budget problems, so that they can overcome those hurdles and still create the type of success that he has created? What strategies he used to get one step ahead and create a clothing line and other merchandise? How he’s providing added value in getting people out of the Youtube platform into his other communities and getting them to know about the other opportunities that are available for them? Talking about efficiency, how was he able to upload two videos a day in 90 days?!
A bit about technical, cameras and lenses, because he’s filming full body workouts so he needs a very sharp sports mode. When it comes to sports and fitness videos, specifically, what’s his favorite camera and what type of lens he likes to use?
What does he love about being a video influencer? Well, the thing he love most is connecting with people all over the world.
“I think where we are right now, where technology is an absolute beautiful thing to do. BE MORE HUMBLE AND APPRECIATIVE OF THE THINGS WE HAVE.” -Millionaire
Best of luck to everybody out there, start doing your thing!